“The grass definitely looks greener on the other side,” said Jeff, an employee with one of the recently licensed weed companies. He is talking literally about the green stuff – cannabis – and the reason behind his statement is the confusing maze of laws that licensed weed companies find themselves in. In spite of several states having legalized marijuana, allowing its conditional medical and recreational use and permitting cultivation, possession, transportation, etc., it is still illegal under the federal law. The difference in the stance of the state and federal governments has led to complications in the advertising and marketing of cannabis and its related products.
Every business needs to reach out to its clients and prospective clients, and one way to do so is advertising. However, navigating through the labyrinth of federal and state regulated laws concerning advertising for marijuana is a major problem faced by the licensed weed companies today. Companies are thus, focusing on more efficient and reliable methods of promoting their products, such as trying to woo Hollywood celebrities to use marijuana merchandise in the hope that they might help set a trend and influence other people to use such products.
Advertising laws differ from state to state
Both print and digital media are guided by different legal framework and regulations for advertising at the federal and state levels. Though advertising agencies can expect to partake in the billion dollar industry, they continue to try and work their way around the legal hurdles.
The use of communication facilities, such as telephones, radio, etc. to advertise cannabis products constitutes a felony under the federal law. Similarly, an advertisement placed in print media, including newspaper, magazine, handbill or other publications, is unlawful if it is done knowingly for “the purpose of seeking or offering illegally to … distribute” a substance categorized under the Controlled Substances Act (CSA).
On the other hand, laws also differ from state to state. California allows recreational marijuana adverts only when 71.6 percent of the audience is above 21 years of age whereas while advertising medical marijuana, weed companies are required to place disclaimers.
Certain states permit cannabis advertisement on billboards, while some permit the use of radio and television for the purpose. However, social media channels like Google and Facebook do not allow cannabis advertisements at all. Their strict policy has been adopted due to the illegal federal status of marijuana.
Other side of medical marijuana
The government needs to be careful about its stance on the promotion of cannabis sale so that the method neither appeals to minors nor to individuals who cite medical reasons for using it. It is important to note that the Food and Drug Administration (FDA) does not attribute any medical benefits to marijuana. According to the agency, the illicit drug has a high potential of abuse, leading to an addiction. With America already reeling under the drug epidemic, the government needs one less thing to worry about. Addiction to marijuana is as serious as an addiction to any other drug or substance.
Addiction to marijuana or any other substance is a pestilence and can be lethal, if not treated at the right time. With proper treatment, it is possible to lead a sober life. Detox is the first step of treatment. If you or someone you know is suffering from drug addiction and needs help, contact the California Detox Helpline. Our representatives can guide you to the best rapid detox centers in California. Call at our 24/7 helpline number 855-780-2495 or chat online for more information about detox centers in California.